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Register for the Summit: Waitlist Only

This event is near full capacity. Starting Sept. 15, any individuals that register to attend the Hy-Vee OpportUNITY Inclusive Business Summit will be added to a waitlist and notified about their attendance status no later than Sept. 23. For questions, please contact [email protected]

Local minority- and women-owned companies are invited to attend this event for free networking and professional development alongside community groups and organizations that are committed to supporting small businesses. Enjoy an expo with resources for small businesses, learning opportunities through presentations and panel discussions, the chance to be inspired by others and more. Plus, watch an exciting pitch competition where Hy-Vee will award $50,000 to small businesses!

Tuesday, Sept. 27, 2022
7:30 a.m. to 4:30 p.m.
GEHA Field at Arrowhead Stadium — Tower Club, West & East
1 Arrowhead Dr, Kansas City, MO 64129.
Click here to view stadium map; click here to view parking directions.


A complimentary lunch is included with registration.

Registration Expo

7:30 - 8:30 a.m.

Georgia Van Gundy
Executive Vice President, Chief Administrative Officer and Chief Customer Officer - Hy-Vee, Inc.


8:30 - 8:45 a.m.

Keynote Speakers: Thalia Cherry

8:45 - 9:30 a.m.

Founder and CEO CHERRY & Entrepreneurship KC
with Whitney Bartelli, Chief Marketing & Strategy Officer - CommunityAmerica Credit Union

Pitch Competition, Round 1: Food & Beverage

9:50 - 10:40 a.m.

Panel 1: Shelf-Talk

11:00 - 11:45 a.m.

Meet with local business owners about what it is like to partner with Hy-Vee, from products to services. Learn how to develop flexible distribution plans, create profitable merchandising strategies, and more.

Moderator: Drew Holmes — Senior Vice President, Hy-Vee, Inc.

  • Kate Barker Founder & President, Zen Donkey Farms
  • Kyo Yamanaka CEO, Gojo
  • Christine (Chris) Kelly Program Coordinator Supplier Diversity, Metropolitan Community College

Pitch Competition, Round 2: Technology & Innovation

12:05 - 12:55 p.m.

Panel 2: Boosting Your Business Marketing

1:15 - 2:00 p.m.

Dig into effective strategies to elevate your business plan, make your marketing dollars go further, gain traction online, and explore ways to best promote your idea in an evolving world.

Moderator: Moderator: Lara Krug Chief Marketing Officer and Vice President of Marketing, Kansas City Chiefs

  • Phil Shafer Owner and Lead Artist, Sike Style Industries
  • Holly Hayden Executive Director, Sike Style Industries
  • Tasha Vockrodt Owner, Tashvock Design Collective
  • Martha Bartlett Piland President and CEO, MB Piland Advertising + Marketing LLC

Pitch Competition, Round 3: Health, Wellness & Beauty

2:20 - 3:10 p.m.

Panel 3: "Accelerating Growth"

3:30 - 4:15 p.m.

Ideas for startups, potential funding options and shaping a business plan. The panel of experts will share experiences of successful startups and techniques for participants as they continue their journey in building their business.

Moderator: Scott Johnson Shareholder, Fredrikson & Byron

  • Brandon Calloway CEO and Co-Founder, KC Generating Income for Tomorrow
  • Chelsey M. Content Creator, KC Black Owned
  • Kelly Sievers Managing Director, Womens Capital Connection (WCC)

Pitch Competition Winners Announced, Conclude

4:15 p.m.

Event space courtesy of the Kansas City Chiefs

Kansas City Chiefs Logo

Expo Partners

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If completing this registration form after Sept. 15, you will be added to the event waitlist and notified about your attendance status no later than Sept. 23. For questions, please contact [email protected]